Marketing & Communicating with the Aging in Place Client (CAPS I)
Monday, October 4, 2021 | 9 a.m. - 5 p.m.
Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically.
This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.
By completing this course, participants will be able to:
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Identify access points and marketing opportunities within targeted AIP market segments.
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Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
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Identify common challenges of functioning in a real-world environment for the AIP population.
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Enhance the client consulting process with effective needs assessment and communication techniques.
This course is required for the NAHB Certified Aging in Place Specialist (CAPS) designation. This course can be an elective for the Master CSP and CGA designations.
This course provides six hours of continuing education credits for these NAHB designations: CGA, CGB, CGR, GMB, CSP, Master CSP, CMP and MIRM.
 Instructor: Tag Gilkeson, CGB, GMB, CGR, CGP, MCGP, CAPS, CGA, CSP, MCSP, CMP, MIRM
Tag Gilkeson has been in the Real Estate and construction industry for over 23 years. He has focused on increasing his skills through education for the last two decades. This has culminated with him having completed three college degrees which include two within this industry. He has one for Construction Management and another one in Drafting and Design. His learning didn’t just stop there, he attained more certification through the NAHB than anyone in the entire country, 11 in total.
Tag, along with his residential Design Firm, have been recognized both locally and nationally. In 2018 his company, Tag & Associates, LLC, was awarded the “Best Curb Appeal in the 1 Million to 1.5 Million Dollar” category by the Dallas Builders Association ARC Awards. He now designs homes in all price ranges & locations and various square footages with his largest exceeding 15,000 square feet.
2021 Education
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