Marketing and Sales for Building Professionals
Thursday, April 22, 2021 | 9 a.m. - 4 p.m.
Customers today are both demanding and selective and, thanks to technology, they are very well educated. How do you stand out from the crowd and make your brand relevant? This course gives you an overview of the many types of marketing and sales tools to help you build your unique brand and a positive reputation so you can engage and motivate potential customers, clients and referral partners to choose your product or remodeling services. The course includes exclusive resources for learning more about the sales and marketing techniques described.
As a graduate of this course, participants will be able to:
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Identify social media and emerging technology to enhance marketing.
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Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions and public relations.
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Identify a variety of methods to generate and qualify sales leads.
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Describe positive strategies to gain the agreement and close the sale.
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Describe follow through techniques that lead to great referrals.
This course is required for the following NAHB designations: CGB, CGR
This course provides six hours of continuing education credits for these NAHB designations: CAPS, CGA, CGB, CGP, CGR, CSP, GMB, GMR, Master CGP, Master CSP.
Instructor: Tag Gilkeson, CGB, GMB, CGR, CGP, MCGP, CAPS, CGA, CSP, MCSP, CMP, MIRM
Tag Gilkeson has been in the Real Estate and construction industry for over 23 years. He has focused on increasing his skills through education for the last two decades. This has culminated with him having completed three college degrees which include two within this industry. He has one for Construction Management and another one in Drafting and Design. His learning didn’t just stop there, he attained more certification through the NAHB than anyone in the entire country, 11 in total.
Tag, along with his residential Design Firm, have been recognized both locally and nationally. In 2018 his company, Tag & Associates, LLC, was awarded the “Best Curb Appeal in the 1 Million to 1.5 Million Dollar” category by the Dallas Builders Association ARC Awards. He now designs homes in all price ranges & locations and various square footages with his largest exceeding 15,000 square feet.
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