How to Make Your Business Stand Out From Your Competition
|
Date & Time
|
| Wednesday, December 9, 2020, 8:00 AM - Friday, December 31, 2021, 11:55 PM |
|
|
Location/Venue
|
ONLINE
|
|
Instructors
|
Tom Borg
|
|
Member Cost
|
$25.00
|
|
Non-member Cost
|
$35.00
|
There are many businesses like yours that do similar things. Many times, the only thing that stands out in the eyes of your customers is the difference in how much you charge for your products or services. As a small business what can you do differently to stand out from your competition?
This workshop you and your leadership team will learn how to:
-
Do an inventory of your strengths
-
How to identify and create differentiating factors that will separate you from your competitors
-
Increase your perceived value
-
Help your customers see, feel, and know the difference between you and your competitors.
-
Identify the 4 reasons why people will buy your product or service
-
Identify the 4 reasons why people will not buy your product or service
-
Answer the objection that your price is too high
-
Develop and use a tool to endear your customers for life
Link & password for the webinar, as well as the workbook, will be at the bottom of your payment confirmation email.
Contact the HBA office at 231-946-2305 if you do not receive a payment confirmation email.
 Tom Borg is principal and founder of Tom Borg Consulting, LLC. He works at the crossroads of leadership, communication and culture.
Through his consulting, mentoring, strategic work sessions and assessment instruments, he teaches business owners and their leadership teams how to connect, communicate and work together better. He is an expert at opening up communication within an organization and helping the teams tap more of their potential and consistently create a high-quality client experience. As a result, his clients become more successful and profitable.
|
|